Programme & Channel Marketing Manager, Financial Services
Brightstar Corp.
London, England United Kingdom


Job Description
Reporting directly to the Regional Sales Director, the Channel Programme & Marketing Manager is responsible for building strategic relationships with both Internal and external partners to deliver our financial services (FS) products and managing marketing activities for the retail and dealer sales teams of our carrier or retail clients in Europe. The incumbent will help implement the Financial Services operational processes to provide an exceptional customer experience, create and execute marketing promotions, ongoing communications, and training programs focused on increasing enrollment attach rate, maximizing retention, and providing ongoing touch points/communications to customers throughout the entire customer journey for Europe. The incumbent will identify opportunities and deliver key messaging that elevates the FS value proposition within the partners' business. The Channel Programme & Marketing Manager will help create and execute all aspects of in-store promotions, training and field sales through partner retail, online, and telesales channels. This role works in a matrixed organization with the Financial Services line of business, Europe regional and commercial marketing teams, and local country account management.

RESPONSIBILITIES
• Participate in the solution design for Upgrade (FPC) and Rental Programs across multiple channels / Countries in EMEA.
• Provide the sales and pricing team with timely information regarding implementation cost and timelines
• Assess resources and costs (SG&A)
• Execute, per provided end to end play book for client delivery for the FS solutions
• Work with the Regional IT organization to design, build and implement the respective IT solution to support the FS business in EMEA
• Partner with other functional areas to ensure timely execution of all activities associated with Financial Services programs, included but not limited to: Accounting, Treasury, Logistics and Supply Chain, Credit, Legal, etc.
• Partner with other Financial Services leaders to develop a meaningful and seamless customer journey map, leveraging data-driven customer insights to influence and create compelling customer experiences
• Create an annual channel marketing plan for key current and future Europe FS customers that strategically addresses the entire customer lifecycle, covering FS product development (existing and new products), sales and program evolution, customer on-boarding, retention and returns; manage; execute marketing plan for entire customer lifecycle designed to increase customer attachment rates and maximize retention
• Partner with other key stakeholders, such as Corporate Marketing and the regional sales team, to create effective marketing, promotional, and training materials
• Develop customer segmentation model by key channel, analyze data and prepare recommendations and key actions to drive attachment rate and retention; ensure FS Europe leadership is up-to-date and is aligned with key actions
• Liaise with regional and corporate marketing and/or account managers from supply partners to launch new products with coordinated marketing activity (communications, promotional materials, training, and reporting)
• Build strong relationships with targeted partner stores and management and serve as a key contact for FS Europe; create ongoing contact with partners to communicate FS program value, address needs and/or obstacles, and provide "high touch"; ongoing site visits
• Communicate program success metrics including analysis of hard data points such as sales and upgrade performance and retention, and soft evidence such as broader customer feedback (% attached, specific success stories)
• Reduce the percentage of deactivations from the program through promotions/contests and training for retail sales reps and store managers on program coverage, operational modules, and how to present the value proposition
• Identify local sponsorship opportunities to improve program awareness and strengthen partnership
• Identify market trends/areas of improvement; conduct quarterly field reviews with key stakeholders to ensure sales and marketing plans are being executed and supported by consistent messaging and serve as a key strategic partner for the team and carriers

Requirements/Skills
• Bachelor's degree and minimum of five (5) years' experience managing and supporting customers/partners
• Minimum of five (5) years' marketing experience in mobile carrier or retail channels managing, supporting and elevating the product value proposition
• Excellent commercial knowledge, ideally within the telecoms or FMCG industry [add experience in trade marketing, Project Management]
• Commitment and ability to meet stringent deadlines with the flexibility to adapt to unexpected and sudden changes
• Experience with Excel, Word, Outlook, PowerPoint, and ad hoc reporting software
• Ability for extensive travel in the EMEA region up to 50%
• Ability to self-manage a territory with multiple retail locations
• Self-motivated - ability to make decisions and organize tasks independently with minimal supervision
• Ability to foster trusting relationships with colleagues and clients and influence at the partner level
• Ability to work in a dynamic, fast-paced environment

Are you a Brightstar?
At Brightstar, we handle every stage of a mobile device's lifecycle for our customers-from the moment it's manufactured to trade in and re-sale, and everything in between.

This industry moves fast. But so do we. What's innovative today might become outdated tomorrow, so we have to be able to see the big picture and sweat the small details. Doing that successfully takes trust, teamwork and a knack for making the complicated simple.

We're looking for creative, quick and relentless talent to join the team. Are you one of us?

Click here to apply for this position.

Job code: 10047BR
65360647