POSITION SUMMARY

The Community Manager is the face of a company, managing communications in both directions. By incorporating online tools and in-person networking to create relationships and ultimately build the company’s brand, both online and off.  Act as the frontline brand manager by interacting with customers and fans in real time on various web platforms.

RESPONSIBILITIES:

• Actively participates in a wide variety of social media activities such as blogging, community development and management, social bookmarking
• Participate in minute-by-minute on line conversations by answering questions, and offering solutions,
• Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels
• Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties
• Events and event planning – attending industry events in your city (often outside of 9-5 hours) and planning meetups for your community
• Public relations – (note: some companies may have devoted PR departments so this may not be relevant) managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns
• Customer relations – the Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Twitter)
• Communications/marketing strategy – the Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications
• Analytics – Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
• Produce community management guidelines and documents that reflects the holistic understanding and implementation of the role of social media and its effects.

QUALIFICTAIONS

• Bachelor’s  degree
• Strong writing skills – a background in journalism or experience with writing
• Strong verbal and presentation skills
• HTML or CSS knowledge
•  2 to 3 years of experience managing social media platforms or communities for brands (Twiiter and Facebook..)
• Ability to work some evenings and weekends, and responding to community members outside of work hours (
• Strong time management skills, ability to multitask, intelligence –
• Prior PR experience, advertising or online marketing
• Passionate about the RL brand